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[Remote] Customer Journey Analytics Product Manager (Location Flexible)
Note: The job is a remote job and is open to candidates in USA. RSM US LLP is a leading provider of professional services to the middle market globally, empowering clients and people to realize their full potential. The Customer Journey Analytics Product Manager will lead the implementation and optimization of Adobe Customer Journey Analytics capabilities, serving as a bridge between business stakeholders and technical teams to ensure measurable business value across marketing optimization and digital experience.ResponsibilitiesOwn the product vision, roadmap, and backlog for Adobe Customer Journey Analytics B2B Edition and related analytics capabilities. This includes prioritizing enhancements that support reporting, marketing optimization, buyer journey visibility, and digital experience measurementPartner with business stakeholders, digital teams, and technical teams to define requirements for CJA dashboards, workspaces, metrics, dimensions, derived fields, and data viewsTranslate complex business questions into actionable analytics solutions, including cross-channel reporting that connects paid, organic, email, direct, and web engagement dataDrive the ongoing evolution of CJA capabilities by identifying new reporting needs, improving data usability, and ensuring analytics outputs are understandable and accessible for stakeholdersCollaborate with implementation partners, engineering teams, and data/architecture resources to support CJA enablement, connection health monitoring, instrumentation priorities, data model alignment, and platform adoptionDevelop and socialize business cases and executive-level storytelling around CJA investments, including how CJA supports marketing optimization, website and digital experience improvements, buyer journey analysis, attribution, and long-term business valueMonitor analytics quality and operational health by supporting governance, QA, validation, and continuous refinement of CJA configurations and reporting outputsAct as the primary liaison between business and delivery teams, balancing stakeholder requests, technical feasibility, implementation timelines, and product prioritiesBring a proactive, analytics-first mindset to identify opportunities, recommend improvements, and help shape the broader digital measurement strategySkillsBachelor's degree in business, marketing, analytics, information systems, computer science, or a related fieldExperience in product management, digital analytics, marketing technology, or a closely related areaExperience working with analytics platforms, digital measurement, dashboards, and stakeholder reportingStrong ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap prioritiesExcellent stakeholder management and communication skills, including the ability to explain analytics value to both technical and non-technical audiencesExperience working cross-functionally with marketing, engineering, data, and external partners in a fast-paced environmentExperience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or related Adobe Experience Cloud toolsStrong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimizationExperience with data quality management, governance, or validation in analytics implementationsExperience in Agile delivery environments with backlog ownership, sprint planning, and roadmap managementBenefitsTeam Aligned Flexiblity - The baseline expectation that employees and owners may perform work from home, an office, a client site, or other relevant business locations, within‑person attendance required when business needs, collaboration, client service, development, or travel warrant it. Working from home frequently or primarily does not change this expectation.At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.Company OverviewStay Alert: Avoid Recruitment Scams Across industries, cybercriminals are posing as company recruiters using fake job postings and employment offers to trick people into providing personal information or payment. It was founded in 1926, and is headquartered in Chicago, Illinois, USA, with a workforce of 10001+ employees. Its website is Apply To this Job
