Sr Manager, Strategic Communications- Family Wealth Alliance

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The Family Wealth Alliance (FWA), a division of Schwab Advisor Services, connects multifamily offices and family wealth firms with the people, ideas, and solutions they need to thrive. The Senior Manager of Marketing & Communications is responsible for shaping FWA’s external voice and ensuring a strong, consistent presence for members, prospects, and partners across the industry. This role oversees all marketing, PR, communications, and digital channels, effectively articulating the FWA story and delivering high-quality, on-brand outputs. This role reports to the President of FWA and sits on the FWA Leadership Team.

What You’ll Do


As Senior Manager, Marketing & Communications, you will develop and execute the marketing and communications strategy that supports FWA’s events, thought leadership, and member and prospect engagement. You will act as a brand steward, master copywriter, and PR strategist, managing external messaging and ensuring every touchpoint strengthens FWA’s value proposition in the family wealth industry.

Key responsibilities include:

  • Marketing Strategy & Execution
    • Develop and execute integrated marketing plans to promote FWA’s thought leadership, events, research, membership, sponsorship, and community benefits.
    • Use data-driven strategies and analytics to measure impact and continuously improve engagement.
    • Partner with internal teams to craft messaging and campaigns tailored to member and prospect audiences, ensuring messaging supports organizational priorities.
    • Drive the voice, brand, and tone of FWA communications.
    • Supervise design, copywriting, and production of all marketing collateral and communications in alignment with FWA brand standards and basic design best practices.
  • PR & Media Relations
    • Serve as FWA’s lead on media relations, nurturing and managing press opportunities.
    • Draft press releases, media statements, and talking points for FWA leadership.
    • Build and maintain relationships with industry and business media outlets.
  • Communications & Brand Stewardship
    • Manage FWA’s brand guidelines and ensure consistent application across all touchpoints.
    • Oversee internal and external communications channels, including newsletters, announcements, promotional campaigns, PR, social media, and the FWA web site.
    • Monitor digital analytics and use insights to refine outreach and campaigns.
    • Collaborate with Schwab partners on communications alignment and compliance.
    • Write, edit, and proof communications with absolute precision — delivering letter-perfect, comma-perfect copy.
  • Cross-Functional Collaboration
    • Partner with Alliance Research, Events, and Member Experience teams to ensure effective promotion and visibility.
    • Provide communications support to FWA leadership, ensuring consistency of messaging.
  • FWA Leadership Team Contribution
    • Contribute to FWA’s overall strategic direction, long-term growth strategies, budget priorities, and organizational decision-making as a member of the leadership team.
    • Guide and uphold FWA’s brand, mission, and values across internal and external touchpoints.
    • Act as a thought partner on the Member Acceptance Committee and other leadership forums.
    • Help manage major technology and operational initiatives, including vendor selection and implementation.
    • Help manage organizational compliance, business continuity, and risk processes.
    • Support cross-functional initiatives as needed, modeling collaboration and a One Schwab mindset.

The role is not available as fully remote. Must live within reasonable commuting distance from the following Charles Schwab campus locations:

  • Westlake, TX
  • Orlando, FL
What you have
  • Bachelor’s degree required.
  • 8+ years of experience in marketing, communications, or a related field.
  • Creative agency experience highly desirable.
  • Proven ability to manage PR and media relations, including pitching, writing press releases, and coordinating media engagement.
  • Impeccable storytelling, editing, and proofreading skills — producing flawless, high-quality copy and setting the tone and voice for FWA.
  • Hands-on experience managing social media, web content, and digital platforms.
  • Familiarity with basic design principles and ability to oversee collateral development.
  • Ability to use data and analytics to inform and enhance engagement strategies.
  • Excellent organizational and project management skills with detail-oriented follow-through.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities.


What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

  • 401(k) with company match and Employee stock purchase plan
  • Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
  • Paid parental leave and family building benefits
  • Tuition reimbursement
  • Health, dental, and vision insurance
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