Sports Marketing Coordinator

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Job Posting Title:

Sports Marketing Coordinator

Req ID:

10134469

Job Description:

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, NCAA Championships, the Masters, Tennis, WNBA, men's college basketball, women's college basketball, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Sports Marketing Coordinator supports the marketing and promotional planning and execution of MLB, NCAA Championships, League One Volleyball, Masters, The US Open, Wimbledon and Australian Open. This position provides support in the development and execution of these properties' marketing strategies and multi-platform promotional plans across ESPN (including ESPN+), in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization. This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.

Responsibilities:

  • Supports creative development and execution of marketing materials
  • Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
  • Develops the relationship and production timelines with the internal creative teams
  • Ensures accuracy and excellence of all work done internally and by creative agencies
  • Providing input on creative development and execution of marketing materials
  • Partners closely with Media on the scheduling and delivery of on and off channel assets
  • Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines
  • Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
  • Aids in the management of the budget
  • Works with the research and media teams to translate data into strategic inputs

Qualifications:

  • Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
  • Impressive verbal and written skills
  • Positive energy with a 'can do' attitude
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Strong work ethic, detail-oriented and collaborates to get the job done
  • Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+
  • Sports knowledge including both a fan and business perspective

Preferred Qualifications:

  • Outstanding team player with strong interpersonal skills
  • Strong analytical skills and active mind
  • Knowledge and an interest in the evolving media landscape and media consumption habits
  • Hunger for learning & making a difference; open minded
  • A healthy appreciation for the role of sports with cultural trends
  • Strategic thinker with finely tuned critical thinking skills
  • Solution-oriented
  • Highly collaborative and a relationship builder
  • Strong writer and comfortable presenter

Required Education:

  • High school diploma or equivalent

Preferred Education:

  • Bachelor's degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $56,600 to $75,900 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Creative Studio and Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Content Marketing - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-10-31
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