Join to apply for the Tropicalist Brand Ambassador role at The HEINEKEN Company
Join to apply for the Tropicalist Brand Ambassador role at The HEINEKEN Company
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
Educate consumers on La Tropical’s brand story, products, and unique Miami roots
Set up and tear down branded displays and promotional materials at events
Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
Educate consumers on La Tropical’s brand story, products, and unique Miami roots
Set up and tear down branded displays and promotional materials at events
Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
Drive brand awareness and trial through face-to-face sampling experiences
Support sales efforts by increasing velocity and repeat purchases
Build local brand loyalty and enhance visibility in key markets
Provide market insights and feedback to the brand team
Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
On-premise accounts (bars, restaurants, lounges)
Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
Community events and cultural celebrations
Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Primarily independent, with occasional team activations alongside other ambassadors or sales reps
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Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
Sales or marketing students/recent grads are a plus
Bilingual (Spanish/English) preferred, given the South Florida market
Passionate about craft beer and Latin culture
Primarily Evenings and Weekends (Thursday-Sunday activations)
Some weekday evening events or retail tastings (4-8 PM range)
Shifts typically 3-5 hours depending on activation
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Travel/Event Reimbursement
Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
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Growth Opportunities
High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Branded apparel and gear provided for activations (shirts, hats, etc.)
Samples provided for events but not for personal use
Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA
Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer
Seniority level Seniority level Entry level
Employment type Employment type Part-time
Job function Job function Sales and Business Development
Industries Food and Beverage Services
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